27, Sep 2023
WHAT IS THE IMPORTANCE OF STRUCTURED DATA IN SEO?
Every detail counts when it comes to appearing at the top of search results. One of those crucial and often underrated details is structured data. These code snippets, often invisible to visitors, can make a big difference to your SEO strategy by improving the visibility and understanding of your content by search engines.
In this article, we will explain the importance of structured data in SEO strategy and how an SEO agency can help you make the most of this powerful tool for the positioning of your website in Google and all search engines.
WHAT IS STRUCTURED DATA AND WHY DOES IT MATTER?
Structured data is a markup language that is added to the HTML code of a web page to provide additional information about the content. That is, they are the foundations of your website that, although not visible, are essential to keep it standing.
Importance allows search engines to better understand the context and relationship between different elements of content. Structured data can include information such as reviews, event times, recipes, product prices, and more.
Therefore, structured data facilitates SEO positioning , since being organized and in a language that machines understand, they are traceable to search engines.
HOW IS THE DATA STRUCTURED?
Structured data is organized in the source code of the website. The language used to manage this type of data is called structured query language, or also known as SQL.
When it comes to SEO strategy, it is recommended to use tags or markup within the HTML language of the pages. These tags allow you to explicitly identify and describe different types of information, such as the structured data markup that Google uses for searches.
Below, we share some elements that allow data structuring:
- Define the type of content you want to mark with structured data, for example, you must mark if this web content is a review, event, article, etc.
- Apply markup language that allows them to be inserted directly into the HTML code of the web page.
- Uses microdata such as RDFa or JSON-LD.
- Monitoring and updating of structured data.
HOW DOES STRUCTURED DATA IMPROVE USER EXPERIENCE?
Structured data has a direct impact on the user experience and On-Page SEO of your website as follows:
RICH RESULTS
Structured data allows search results to be more informative and visually appealing. Rich snippets such as reviews, ratings, recipes, and schedules can increase click-through rates by providing more information to users directly from search results.
UNDERSTANDING THE CONTENT
Search engines use structured data to better understand the content of a page. This can result in more accurate indexing and better ranking in search results, as search engines can easily identify the relevance of content to search queries.
VOICE SEARCH AND VIRTUAL ASSISTANTS
As voice search and the use of virtual assistants increase in popularity, structured data becomes even more relevant. These code snippets allow devices to understand and provide accurate answers to user questions.
HOW CAN AN SEO AGENCY HELP YOU IN DATA STRUCTURING?
Correct implementation of structured data requires technical knowledge and SEO experience. An SEO agency can offer the following benefits:
- Technical Expertise: A specialized SEO agency has technical professionals who understand how to correctly implement structured data on your website without affecting its performance.
- Selecting structured data types: Determining which types of structured data are most relevant to your business is crucial. An agency can identify the right types based on your industry and goals.
- Constant updating: Structured data must be kept up to date to reflect the most recent information. An SEO agency can manage and update this data on a regular basis.
CONTACT THE BEST AGENCY SPECIALIZED IN SEO
If you are looking to implement structured data on your website effectively, an expert SEO company can offer professional expertise and advice.
Online Optimization has more than 10 years positioning its clients on the first pages of Google. Our team is constantly updated, which allows us to provide quality service and be the best SEO company in Latin America . Acquire a free audit by contacting us in our online chat.
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