WHAT IS SEO?
Are you interested in knowing about digital marketing?
WHY BET ON SEO IN 2022?
Various studies have shown that, when searching, Internet users place their trust and attention on the first organic results, mainly because sponsored ads do not always provide the answers they are looking for. For this reason, having good web positioning allows you to obtain greater traffic, which consists of people with great interest in the products or services shown. Therefore, companies that reach the first search results obtain greater leads , better sales and substantial savings by not paying per click or for the amount of traffic that online ads generate.
Furthermore, unlike ads on Google Ads, organic positioning allows you to have a 24/7 presence. With an appropriate strategy, the website can function as a sales platform, without having to be physically present, answering questions or serving potential customers.
TYPES OF SEO IN 2022
Basically we can find two types of SEO: on page and off page. Both have the objective of helping the “spiders” of search engines, such as Google, to navigate through the links and index them, which translates into better organic positioning. Next, we will talk about both strategies:
ON-PAGE SEO
Various studies have shown that, when searching, Internet users place their trust and attention on the first organic results, mainly because sponsored ads do not always provide the answers they are looking for. For this reason, having good web positioning allows you to obtain greater traffic, which consists of people with great interest in the products or services shown. Therefore, companies that reach the first search results obtain greater leads , better sales and substantial savings by not paying per click or for the amount of traffic that online ads generate.
Furthermore, unlike ads on Google Ads, organic positioning allows you to have a 24/7 presence. With an appropriate strategy, the website can function as a sales platform, without having to be physically present, answering questions or serving potential customers.
At Online Optimization we work with the following points to optimize our clients' websites:
PROGRAMMING. The soul of a website is found in its codes, since maintaining them properly allows us to provide the structure that is required on the website: headers, source code, among others. For this reason we have a great team of programmers with the experience and knowledge necessary to provide the valuable service that companies are currently looking for to have an online presence.
KEYWORD SELECTION. Our consultants carry out an in-depth analysis of the business and the offer of the company and its target market in order to identify which words could attract the most valuable traffic to the site in order to position it in the first search results.
META TAGS. Hand in hand with the previous points, HTML tags contain data that provides reference information for browsers or search engines, such as titles, author, date, among others, based on keywords. These tags are invisible to visitors conventionally viewing the site, but can be easily found in the source code.
RESPONSIVE UX DESIGN. Today, responsive design or design focused on user experience ( user experience or UX) is essential to have an online presence. This type of design refers to the screens of mobile devices, such as tablets or smartphones, adapting to them so that users can access information, browsing websites with great ease.
ACCELERATED MOBILE PAGES. It refers to the loading speed of websites and is one of the main factors for web positioning, since sites that take more than five seconds to download are discarded by Internet users. There are also tools to assess the speed. load. The goal of making web pages faster is to provide more agile platforms to users who browse from mobile devices, who have long surpassed desktop or laptop users.
COSTUMER RELATIONSHIP MANAGEMENT. It is a strategy that seeks to create personalized value relationships with each client the company has; Its relevance lies in the optimal use of resources of all kinds, which entails preserving the current client portfolio, against the inefficiency of always having to look for new clients; This is because a company that knows how to take care of its loyal customers will hardly find itself in trouble when it wants to expand its portfolio, since it will have very good references.
METRICS ANALYSIS. In this strategy, the statistics provided by different programs are reviewed to evaluate the general and specific performance of the site a priori and a posteriori of the strategy that is implemented, from its operation to the type of traffic it receives, in what quantity and with what what frequency.
CONTENT CREATION.88% of Internet users access it looking for information about products, brands or queries of all kinds (information, news, entertainment, etc.), so it is essential to present them with the information they are looking for; However, you must have an adequate content creation strategy, in which keywords, valuable information, frequency of posts, etc. are used.
OFF-PAGE SEO
LINK BUILDING
Link building strategy is one of the best strategies to drive traffic to websites. It consists of the analysis of external sites with high relevance and authority, which allow a backlink to the client’s website; These links may come from specialized forums or blogs. It is necessary to distinguish two types of backlinks : nofollow , which provide a link, but do not share its authority and therefore do not allow search engine “spiders” to navigate to the linked website; For their part, follow links allow “spiders” to access the URL that was linked and the website also shares a little of its authority with them. In Online Optimization we seek to obtain links of typefollow , which are the most effective for our clients’ websites.
ORGANIC SEM. Like link building, organic SEM seeks to attract high-quality traffic, but in this case specialized directories, bookmarks or classified advertising sites are used, which allow people interested in our clients’ products or services to find them. to get the backlink.
The companies that manage to get their site indexed within the first ten positions on the first page of Google results are the ones that get 90% of the traffic, so they do not need to pay for each click or visit. Furthermore, the quality of this traffic is very high because visitors who arrive through organic results are more willing to learn about or buy what the site disseminates, compared to those who arrive through sponsored advertisements.