Video Tutorials

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THE BEST DYNAMIC TOOL

The best way to transmit and launch new projects, products and services is through video.

 

The maximum focus and concentration that human beings have is around 7 minutes, therefore when we want to transmit our message we must think about AIDA: attention, interest, desire, and action.

ATTENTION

Think carefully about what you want to comment on your product or service for the opening of the video. What you use has to attract strong attention so that your audience stays with you in the next 45 seconds or maximum 7 minutes.

INTEREST

Define your target market well so that you can determine what feature, advantage or benefit they are looking for and exploit it from the beginning.

DESIRE

Position your product or service as the best, you have to emphasize the importance of who they will benefit from and in what aspects, so that your audience is touched and motivated. Here it is very important to hit the emotions, comment on a case in which if they do not purchase your product or service it could have consequences for them.

ACTION

Comment on any case in which if they do not purchase your product or service it could have consequences for them. Invite them to take action, set deadlines, a limited number of articles, and above all exclusivity. The less you sell, the more impact and speed you will have on the response of your target market.

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Music and graphics are also of utmost importance to achieve the right impact. Therefore our videos must be dynamic, different and avant-garde.