web-page design – optimizacion

Do you want to attract potential clients? You have less than 5 seconds to do it with an impressive and fast web page. This is where the importance of web page design comes from . A website should be a unique experience for users, perhaps you already knew this because you preferred one website over the other. We usually stay on a page if the design is pleasant, if it is easy to navigate and, of course, if the content within it is of quality.

In the following article, we are going to review each of the reasons why you should take great care of your website, that is, we are going to share with you a complete guide to web design and why it is important for your SEO and SEM strategy. Likewise, we will help you identify the best company for web page design in Latin America.

Sometimes, when we refer to web design, we focus exclusively on the visual part. However, there is a whole process behind the result that we find when clicking on a link on Google. Therefore, we are going to review the basic points of creating the website.

When we talk about Front-end, we refer to the visual part of the site, the part where the user interacts with the content; that is, the front part of the web page. In this part it is important to consider the user experience, if the site is not easy to navigate, the user goes to the next option.

So, if we want to create an impressive website, it is essential to pay special attention to the Front-end, without leaving aside the back-end, the hidden part of web development, where all the secrets and codes that make its visualization possible are housed. .

Knowing the trends of social media users is essential to create the best advertising strategy. These also change constantly and what was trending yesterday goes unnoticed today and causes, in the words of the consumers themselves, laziness. So that you are not late to the trends of the moment you must be glued to the networks and detect in time what will become the new trend, it is not good for you to be late to the show because you will go unnoticed.

Web design is responsible for creating the layout and design of online pages, which includes both code through languages such as HTML or XML and for the visual part CSS is used, to be able to communicate perfectly with the code. This creation process can use tools such as Adobe Dreamweaver (which requires knowledge of codes) and CMS, which are content management platforms. The best known is WordPress, since templates can be used to build on the design.

HOW TO CREATE A WEB PAGE?

The objective of web page design is to create a space that captivates and guides the user to the purchase; Part of that process is optimization and having a good design. Therefore, below, we will share the keys to creating a successful website:

CHARGING TIME

As we mentioned at the beginning, you have less than 5 seconds to retain the user, if your page does not load in less time, how are you going to make them fall in love? Remember that no one likes to wait, especially when they can open another one where it takes a second to display all the information. It should be noted that speed is a crucial factor for your SEO strategy.

The way you can achieve a good loading speed is by taking care of the weight of the images and the integrations that are made, this way your site will be less likely to bounce.

USER EXPERIENCE

A website will not retain the user if it is not easy to use. That’s where the term usability or UX (user experience) comes from. This point means that anyone who visits your page can move around and understand how it is organized and how it works.

If it is too difficult to get to the information that matters, you can be sure that the user will give up and look for another site that will give them the answers as quickly as possible. A way to prove that everything is in order are A/B tests, since they will allow you to know what works and what doesn’t, so you can optimize your page and improve the user experience.

IT HAS TO BE READABLE

What’s the point of having the most creative design if the content can’t be read? By this we mean that the color palette must be friendly to the reader’s eyesight, avoiding tones that may affect the reader’s eyesight.

We recommend always going for a minimalist style, using a single color as a background. Optimizing readability also allows search engine spiders to find and display your web page.

After the colors of the website, typography is the second most important thing to promote the readability of the page, especially if it is a blog. long paragraphs so as not to discourage the user from reading. Organize the information into subheadings, so they can quickly find the information they are looking for.

IT HAS TO BE RESPONSIVE

Smartphones are an extension of our bodies; That’s why it’s no surprise that 64% of search engine searches are through mobile devices. Therefore, if your website is not friendly to cell phones and computers. Search Engine Optimization (SEO) rewards websites that are responsive, especially if they are initially designed for mobile devices.

DIGITAL MARKETING STRATEGY

A website without a strategy will not appear in search engines. The most advisable thing is to determine the digital marketing strategy from its conception or redesign. Ideally, you should combine both SEO and SEM strategy. The SEO strategy aims to have a presence on the first page of internet searches. However, this is a medium to long-term strategy, so digital marketing experts always recommend combining it with SEM, which refers to advertising campaigns that facilitate traffic to your website.

DESIGN OR REDESIGN YOUR WEBSITE IN ONLINE OPTIMIZATION

After recognizing the importance of web page design, it is normal that you want the hands behind your website to be experts in user experience, speed and SEO strategy. Therefore, we recommend that you connect with us so that you get a web page with strategy and friendly to search engine spiders.

Contact one of our consultants by phone from anywhere in the Mexican Republic at (800) 890 3864 or write to us in our online chat from anywhere on the continent. We also have a presence in Colombia, Peru, the USA, Costa Rica, Argentina and Chile to provide you with the best service.