Currently, SEO positioning is one of the most powerful, efficient and far-reaching tools for displaying a brand on the Internet, and that is why at Online Optimization we offer specialized SEO services, which allow our clients to carry your website to where you have always wanted. This is said to be very easy, but it is not a simple task and requires knowledge and experience in the design and implementation of SEO strategies to achieve it.
KEYS TO SEO: AUTHORITY AND RELEVANCE
The first thing that must be clear to implement effective SEO strategies are the factors that have the greatest impact on search engines, since from them a site is rated and web pages are positioned within search engines: authority and relevance.
- Authority is the term used to refer to the level of popularity of a website in relation to the number of visits it receives daily, the time that users remain on the page and the degree of interaction they maintain, which is You can measure, for example, with the number of times they share content. That is, authority is the acceptance of the website according to the experience it offers to users.
- Relevance is the factor determined by the relationship between the content of a site and the terms that the user entered when performing their search. This, contrary to what is commonly thought, goes much further than the number of times the searched term is repeated within the website.
ON-SITE SEO AND OFF-SITE SEO
It is for this reason that at Online Optimization we use different strategies to improve the positioning of a website and increase its visibility within the search engine results, which can be divided into on-site and off – site strategies . The first are responsible for defining elements that impact the relevance of a website to optimize it in such a way that the search engine algorithms can easily identify the content of the site, while the second focuses on factors external to the site. site that measure performance results.
In other words, on-site SEO includes strategies to make it easier for search engines to interpret what is obtained from a site and includes the format of URLS, code optimization, keyword optimization, page responsiveness and experience. of the user. Meanwhile, off-site SEO includes strategies that measure the site’s performance in search engines such as CTR, the number of links on the site and their quality, its presence on networks and brand authority.
Knowing the different strategies and the way they work is key to avoiding one of the most frequently made mistakes, which is using all possible options, with the idea that this will allow them to achieve their objectives in the shortest time possible. So that the effects are not only not what was expected, but even turn out to be counterproductive, it is extremely important to be clear about aspects such as the type of content that is handled on the website, the target audience, the values and objectives of the website. the brand. Now, then how should we proceed so that the strategies are effective?
There are several options, one of them, and the most recommended, is to resort to the services of professionals in SEO positioning , who, based on a series of analyzes, determine the current state of your website and, knowing your objectives, define which is the best. path to follow and the tools that may be most useful to achieve them. Consulting the recommendations made by the main search engines is also a good option. In fact, these are a starting point for decision-making by specialists, who are constantly updated to adapt to changes in search engines.
SEO WHITE HAT OR BLACK HAT
Depending on whether search engine recommendations are followed or not, SEO practices are classified into black hat and white hat. Black SEO is one that seeks to gain positions in the search engine results using strategies that go against organic positioning, such as Spinning, cloaking, SPAM and keyword stuffing, which are classified as unethical and have been proven to be unethical. They do not add much value to the site, in addition to being risky because, although they can offer quick results, they do not last in the long term.
White hat SEO, on the other hand, adjusts to the recommendations made by search engines to achieve organic positioning, using ethical actions. The goal of white hat SEO is to make a website more relevant through tools that add value for users. This type of SEO takes more time to generate results, but if implemented correctly, it is possible to benefit in the long term.
SPECIALIZED SEO SERVICES
When you know the different options that exist to improve the positioning of a website through SEO strategies, you proceed to choose the most appropriate ones. As we already mentioned, starting from an analysis is the most advisable and in this the benefits and the way in which the implementation will impact the company must be considered. Due to the level of specialization and the constant changes that search engine algorithms experience, hiring the services of specialists, as we are at Online Optimization, may be the best alternative. At this point, it is worth mentioning that as SEO specialists we not only select and implement strategies, we also carry out periodic evaluations that allow us to measure the results obtained and, if necessary, adopt the pertinent changes.
Leaving something as important as the reach of a website in expert hands, which currently makes the difference between reaching the desired audience or dying before the competition, does not mean that all the work is done. In particular, if you do not have knowledge on the subject, it is advisable to get involved in the process, which can be useful to verify that the work of the company you have hired is really yielding the projected results.
It is precisely because of our interest in keeping our clients informed, that at Online Optimization we explain the strategies we will implement, the adjustments we make during the process and we periodically report the progress we have made. With transparency we have earned the preference of hundreds of clients who already benefit from the way we work both in SEO and with other strategies that improve the visibility of a website and its reach.
CHOOSE AN SEO COMPANY
If you have already made the decision to leave your website in the hands of specialists, you will forget about preliminary analyzes and selecting the strategies to implement. However, another big question arises and that is which company to hire. It is due to the great demand for this type of services and how fundamental SEO is today to appear in the first results returned in search engines, that the number of companies and specialists that provide their services has been increasing, but As in everything, the difference is marked by the quality of service, the results and the treatment offered.
To hire the best option available, we recommend that you inform yourself about the topic, so when requesting reports you will be able to have a common language and know if the candidate really knows what he is talking about. It is not necessary for you to become experts, knowing the fundamentals that we present at the beginning may be enough to avoid falling into the hands of fraud attempts and we suggest you always keep in mind that SEO does not act by magic and the immediate results are not long-lasting. So be wary of those who offer to improve your positioning quickly, as they will probably use unethical actions to achieve it.
It may seem that there is no problem with implementing black-hat strategies, such as those we have already described, however they are not completely safe, their results do not have long-term continuity and there is a risk of suffering penalties from search engines. .
Remember that for SEO strategies to be successful they must seek to improve the user experience starting from the moment they enter the search terms in the browser and enter your website. This is why it is essential that the website gives the search engine algorithms keys so that they can interpret the content of the site and thus create links between the keywords chosen by users and the content of the site. With a search-friendly site, the engines’ tasks become easier by using keywords and descriptive titles, to name a couple of examples.
A good SEO company or consultant shows interest in helping to improve your business through web positioning, seeing it as a tool and not as a sole means. Therefore, when interviewing candidates, we suggest that they pay attention to the type of questions they ask, such as the type of activities their business carries out, the services they offer, the type of current clients they have, the type of content they can be valuable to their customers and how their visitors come to their site, the marketing strategies they use, how their business generates profits and how they think their online presence can help them increase their income.
Professionals will also ask you about your main competitors and what they do. If your candidates ask these and other related questions, you are probably a reliable option, since it is essential for SEO companies to know a business in depth to help them improve the positioning of their website.
The company’s reputation is also an important factor, so it is very advisable to look for references of its work, success stories and satisfaction from previous clients. Referring previous clients is not enough, specific questions about SEO strategies should also be asked. Good companies are always keen to explain how search engines work, the updates they introduce, and the type of strategies available for optimization, as well as talking about the results that can be realistically expected.
Another point to keep in mind when choosing the services of an SEO company is the technical and search audit services. An audit determines the aspects on which efforts should be focused to achieve the objectives and consists of making a detailed study of internal aspects of the website, such as its architecture, data speed, use of metadata, authority, the popularity of the company on social networks, among others. This also includes a study of keywords to separate searches by category and define which are the main and most used ones, which can be useful to attract the target audience.
To learn more about SEO and other strategies used to increase the visibility of a website on the Internet, we invite you to visit our blog, where we share information on these topics. You can also contact us, we will gladly answer all your questions.
If you are looking for a service specialized in SEO positioning and digital marketing, at Online Optimization we are the best option available. To request detailed information about everything we put at your disposal to take your website where you have always wanted, contact us, we will gladly assist you and present an option tailored to your budget and needs.