The importance of SEO Brazil lies in the positioning not only of the website, but also within the mind of the consumer, where, in addition to their recognition, it also gains their trust to make online purchases.
The issue of electronic commerce was not always widely recognized, especially in Latin American countries, where the majority of the population did not know the concept of an ecommerce, in addition to the low reliability rate they had when making purchases through digital platforms.
An event that gave way to the new digital normal was the pandemic in 2020. This world-class event paved the way for new techniques of human evolution in conjunction with technology, where people were forced to adapt to new modes. of virtual interaction, remote meetings, school, work, even the topic of commerce, now based on electronic commerce.
In addition to the cause of the pandemic, the growth and penetration of the internet in this region, as well as the accelerated use of social networks, has allowed the implementation of new modes of interaction between businesses and customers in virtuality.
A study carried out by Linio carried out the World Electronic Commerce Index analyzed 53 countries from 8 regions. It determined that the total e-commerce sales in the world, for 2019, contributed by Latin America was 3.5% and that its increase would increase up to 15.7% in the same year thanks to changes in the behavior of the population and the new digital standards.
Brazil is positioned as the leader in online sales with $19,000,000,000 USD, Mexico was second place with $17,000,000,000 USD, Chile with more than $5,800,000,000 USD.
In Latin America, total sales reach 39,000,000,000 USD, Brazil contributes 50%, Chile 15%, Argentina 11%, Colombia and Peru 10%, Ecuador 2% and Venezuela 1%.
So what happened to these online shopping rates due to the pandemic?
E-COMMERCE AFTER THE PANDEMIC
According to the OECD (Organization for Economic Cooperation and Development), it was determined that due to the pandemic there was an increase in electronic commerce around the world, which fueled the expansion and growth of new companies, new customer niches and novel products.
Thanks to human contact restrictions and lockdowns around the world, online shopping was no longer an option, but a new necessity.
This is how this new type of online shopping completely changed the behavior of consumers around the world, many people bought online for the first time, while others evolved the type of purchases they already made regularly online.
But, companies were not ready for this boom and this drastic change in society, so the businesses that benefited from this growth were those that already had SEO strategies, which, thanks to their optimal positioning, they managed to reach customers without any problems; For example, the case of SEO Brazil , where thanks to this implementation of strategies it was possible to verify the great increase and rate of online purchases made in the country.
On the other hand, companies that had not even taken into account the implementation of SEO strategies were left behind, unable to position themselves in the consumer’s mind, due to their low search engine optimization and zero organic positioning in search engines. Web.
BRAZIL
The Brazilian Association of Electronic Commerce (ABComm), in collaboration with the Buy & Trust Movement, published a report that presented the changes in e-commerce income caused by Covid-19, where a comparison is made of sales in February and March 2029 with the same two-month period of 2020, where a significant increase in online consumption is shown.
In the categories of: Supermarkets there was an increase of 80%, health 111%, beauty 83%.
Although, on the other hand, there were also segments that presented decreases in their purchase rate, such as cameras, video cameras and drones with a decrease of 62%, games with 37%, electronics with 29% and the automotive sector with a decrease of twenty%.
Which represents a series of significant changes in the behaviors of Brazilian consumers, where the sectors with lower previous demand presented an increase, while the most demanded sectors previously presented decreases in their online sales.
SEO BRAZIL
Therein lies the importance of SEO in any business, of having that online presence, in addition to knowing the tastes and needs of consumers to direct sales strategies and increase the profitability of the business.
In addition to online presence, another key factor is user trust.
Previously, the shopping behavior of Latin Americans indicated that they were afraid of buying things that they had not seen, that they could not physically touch or feel. So we must make people trust the brand, we must make them feel confident that they can buy something that they have not touched and that they can return if it does not meet their needs, we must also take into account the logistics of the product, where can deliver in a timely manner.
Due to the 2020 pandemic, the change occurred, since people were locked in their homes and there were things they wanted to buy, but they could not go to a physical store.
This is how many people who did not trust online shopping were forced to make their first purchase and, if they had a good experience, they would be more likely to continue shopping online after they had taken the first step.
But not only is the approval of users required, to be able to position themselves in Google and other search engines, companies need to have their web pages correctly optimized, so that they can be relevant and authoritative to reach the first pages, and thus take a presence on the web.
Google’s selection process is dynamic, and also encompasses a series of factors to achieve organic positioning.
Google seeks to make its results useful to users, and this relevance and authority is gained through a series of aspects, such as site programming, adapting the codes and meta tags that will allow indexing (recognition by Google of a website), to the creation of relevant content, optimizing the use of keywords, which are the words that people search for most frequently and your website results, also the implementation of backlinks that will allow us to have a greater reach, thanks to its presence in different locations both on the web and on social networks, etc.; and thus a large number of activities that will allow us to reach the first places on Google.
Internet users consider Google as their best reference, so they place all their trust in it, so they trust what they see at the top, because like Google, it is what they consider most relevant. When searching for a certain product, seeing it at the top will make the customer think that this brand is recognized and approved by Google, so, at a certain moment, when wanting to consume a product of this type, they will go to the brand that observed and that they unconsciously position in their heads as a highly relevant brand.
The main objective of SEO is to attract organic traffic, which will take our product to the first search results, ensuring that people, when searching for it, access our site.
To achieve this position, it is necessary to comply with SEO requirements, where the user experience is the most important thing for Google, with its new update of its Google Helpful Content algorithm, which seeks to provide useful and quality content for Internet users, so That with this metric you can position the sites with the best content within the first places.
SEO is essential for any company that wants and seeks to position itself organically to increase its traffic rate, as well as professionalism and gain trust from all its clients. Furthermore, the best thing about implementing these strategies is that it is free, that is, it does not need Ads campaigns to work, but rather you need to hire an expert SEO team that can position us successfully.
At Online Design and Optimization we are an agency specialized in digital marketing, we have experts specialized in SEO strategies for any type of business, our more than 11 years in the field have allowed us to learn the behavior of Google, throughout all the changes to your algorithm, guaranteeing the correct implementation of these organic positioning tactics.
Our team will be in charge of carrying out all the processes to begin implementing SEO positioning strategies; Below, we show you the departments that will work with your company, as well as the tasks of each of them.
To better understand, On-page SEO is that which is carried out within the page and adapts it in accordance with the guidelines established by Google for its successful positioning.
First, the programming of the site, where all the codes are established and its correct structure is ensured, since this is the basis of any website, and if it is not well prepared then the positioning of the site will not be possible.
Next, the selection of keywords is made, which are the set of words that Internet users, when placing them in the search engine, return as the first results on the website, so an in-depth analysis of the series of keywords is carried out, in relation with the direction of the company and determines which ones will be implemented in the content to optimize them.
All meta tags are also applied to the site that will help Google understand the industry or market niche. It will have all the information, such as titles, author, description of each page, etc. so that the search engine can recognize it and then index it in the first pages of results.
In the design part, the page is analyzed in terms of its adaptation for all devices, where it seeks to provide a better experience for users, adapting the website for all presentations of existing mobile devices, such as smartphones, tablets, computers, etc., guaranteeing a satisfactory user experience.
The page acceleration section is where it is ensured that the loading time of the site is not more than 5 seconds, since if this is the case it has been proven that users abandon sites that do not load in that time range. To optimize loading time, loading optimizers are applied, and unnecessary data is also eliminated, as well as the size of graphic elements and photographs is reduced.
Customer relationships or CRM (Customer Relationship Management) is a strategy that seeks to create long-term relationships with customers, where the company provides the best service in order to create loyalty and retain its existing customers.
In the creation of content, the type of informative and useful content for users is established, which in turn generates a satisfactory experience. Within these contents, previously selected keywords will be applied, as well as topics of interest and value for users, where illustrative and dynamic elements are included for the understanding and interaction of users, in order to follow the rubrics established by Google in its new update of its Google Helpful Content algorithm, which seeks to provide the best user experience.
Within the Off page SEO strategies, which refer to everything done outside the web page, such as link building strategies, where the construction of external links is carried out that redirects to the website. Backlinks are precisely the links located on external websites of high authority and relevance, which, by placing ourselves as a reference, we will be able to attract greater traffic to the site, which will translate into increased sales or hiring of products and services.
And, finally, the SEM that seeks to gain traffic by placing references in specialized directories, as well as bookmarks or classified advertising sites, which allow a reach where interested people can obtain a redirection backlink to the website.
In conclusion, the implementation of SEO strategies is essential for any website, since they allow it to gain that positioning, so that when users search for any product or service related to the site they have the trust and perception of the brand already in their mind, so that they can place all their trust and can buy or contract services thanks to the authority and reliability that the site provides both for the Google search engine and for digital users.
At Online Optimization we have a team of SEO experts, who know perfectly how search engines work, keeping up to date with the changes in the algorithms responsible for determining the ranking, so we are a great reliable option to carry out your website to the first search results, generate quality traffic, and in general a better user experience that translates into greater sales for our clients.
We invite you to learn about our packages and services offered by the best SEO specialist company in Latin America, Online Design and Optimization, for the management of your SEO Brazil strategies . Contact one of our consultants by phone from anywhere in the Mexican Republic at (800) 890 3864 or write to us in our online chat from anywhere on the continent. We also have offices in Colombia, Peru, USA, Costa Rica, Argentina and Chile to provide you with the best service.