The world has changed considerably, SEO Uruguay is an example, the behaviors of users within the digital world are not the same, they have already evolved, we can observe the different perception that exists about SEO in the regions of the world.
Latin America has always been underestimated by the European continent and North America, because its development and positioning is not as high as that of these advanced regions.
Although this does not determine that there is a better level of professionalism, but rather that perceptions and mentality are different and therefore their development is presented differently in all projects.
The importance of SEO lies in the opportunities it presents for each of the regions, where they seek simplicity, trust and relevance in the processes.
Let’s look at the evolution in the processes of Latin Americans, to better understand their behaviors, as well as the mentality they have in the face of these technological changes.
EVOLUTION IN PROCESSES
All processes change, evolve, digital advances lead to exponential growth, since they occur in short development cycles, so it is necessary to learn to adapt to these changes to stay on par with the competition and advances in general.
The evolution of SEO positioning in Latin America, digital marketing, web page design, digital tools, user experience, etc., are topics that are also constantly changing, and unlike Europe and the United States, we have kept pace lower, although we can take advantage of this advantage of obtaining information already proven in the field of digital marketing.
We can also attribute a great advance in society and its interaction with the virtual world due to the Covid-19 pandemic.
Let’s understand how the world changed as a result of this, and especially, the new changes in digital behavior in Latin America.
A WORLD THAT HAS CHANGED
Since the appearance of the Covid-19 disease, the world took a new path, we were forced to interact remotely with our loved ones, at school, at work, even our way of shopping changed radically.
Latin America, like the entire world, had to adapt to these new changes, which would imply a totally technological life for effective communication.
And although previously, Latin America was underestimated by international e-commerce operators, since, unlike other advanced countries, users did not trust this purchasing method, thanks to the pandemic, in 2020, sales made through the internet increased exponentially due to the lockdowns and mobility restrictions presented.
The Latin American market is home to more than 8.3% of the world’s population, being an extremely large market.
Companies that were already carrying out SEO positioning strategies did not have any problems when this new wave of digital users appeared, since, by already having a place within the first search places, it was very easy for Internet users to access their website. , and therefore, their sales increased and their businesses were favored because of this change.
Users adopted this new purchasing behavior through the Internet, and this opens a gap of opportunities for businesses to have a web presence, as well as optimize search engines to gain organic positioning, implementing SEO strategies.
The popularity of SEO strategies has boomed since the 90’s, in developed countries such as the United States and the European region, and although in Latin America they are still not so well known, there are marketing agencies that know the usefulness of applying SEO. These strategies, so its objective is to expand its knowledge in the region, as well as present its benefits and be able to implement it to businesses seeking to gain organic positioning.
Understanding the purchasing behavior, searches and trust placed by Internet users are a series of elements that will help us implement successful SEO strategies in Latin America.
Now let’s see how user behavior changed when making online purchases as a result of COVID.
E-COMMERCE AND THE EFFECT OF COVID IN LATIN AMERICA
The pandemic accelerated e-commerce around the world, as well as led to the expansion of new companies, new potential customers, and products.
Due to restrictions and confinements, online shopping stopped being an option and became a necessity.
People feared leaving their homes because of the illness, as their shopping behaviors changed. Many people shopped online for the first time, while many others expanded their online shopping catalogue, from everyday items to groceries.
As we mentioned previously, companies that already had SEO strategies took full advantage of this opportunity, since they had a relevant positioning within search engines, and with this they managed to satisfy consumer demand, as well as increasing traffic to their business. site, and its sales increased exponentially.
On the other hand, companies that were not prepared and did not have SEO strategies suffered from the loss of customers, leaving a space in the market for new companies.
But how to gain customer trust, although it is not easy, is something that can be achieved by understanding behaviors and winning over Internet users.
CUSTOMER TRUST
People are afraid to buy items they haven’t seen or touched. They need to know that they can buy something without having it in their hands and that they will be able to return it if it does not meet their need. As well as they must ensure that the delivery time is as short as possible.
The most difficult thing in Latin America is to gain people’s trust, as a brand.
The pandemic led to a great change in consumer behavior, since people were locked in their homes and needed to purchase a certain item, but could not go to a physical store.
With this, many people, even those who did not trust online shopping, were forced to make their first purchase.
Customers, when searching for any article, place their entire trust in Google, so they let themselves be carried away by what they see at the top.
Thus, users stop relying on brands, they rely on the best results that Google gives them.
In this way, the importance of implementing SEO positioning strategies is proven, since the user, upon seeing the brand in the first results, then this brand already penetrates their mind, so that every time they see it, they perceive it. as acceptable and trustworthy. And so instead of performing another search, they quickly access the site of the company that they already located in their mind as the most trusted, thanks to Google.
Digital inclusion is an issue that for Latin Americans is a key factor to understand the interaction they have with digital media, through different mobile devices.
MOBILE DEVICES IN LATIN AMERICA
The use of mobile telephony in Latin America is due to factors such as the fact that Latin Americans skipped some processes of digital evolution, since unlike advanced countries, the economy of the countries did not give the opportunity to implement the use of computers and desktop computers. as in the United States or Europe, so smartphones provided the first access to the Internet for many people.
Since 2019, Google established “mobile indexing” as a global standard, so all companies must create friendly sites for mobile devices, which in addition to providing a good experience to users, will enhance organic positioning in search engines.
To have effective SEO in Latin America, as well as SEO Uruguay, companies must ensure that content is optimized for access on mobile devices.
*MOBILE SEO*
Now let’s look at the mobile phone penetration percentages, as well as the coverage and content presented in some of the Latin American countries to understand the context of digital interaction of users.
MOBILE DEVICES IN LATIN AMERICA
The use of mobile telephony in Latin America is due to factors such as the fact that Latin Americans skipped some processes of digital evolution, since unlike advanced countries, the economy of the countries did not give the opportunity to implement the use of computers and desktop computers. as in the United States or Europe, so smartphones provided the first access to the Internet for many people.
Since 2019, Google established “mobile indexing” as a global standard, so all companies must create friendly sites for mobile devices, which in addition to providing a good experience to users, will enhance organic positioning in search engines.
To have effective SEO in Latin America, as well as SEO Uruguay, companies must ensure that content is optimized for access on mobile devices.
*MOBILE SEO*
Now let’s look at the mobile phone penetration percentages, as well as the coverage and content presented in some of the Latin American countries to understand the context of digital interaction of users.
ONLINE SERVICES
Latin American countries have shown one of the highest levels of content and services, this is calculated thanks to the availability of content and services intended for the local population.
URUGUAY
This relatively small nation has an incredible 157% mobile phone penetration, with 119% mobile broadband connections and 95% 3G coverage. Online security is rated decent, with a rating of 68.1, while content and services have a rating of 77.7.
MEXICO
In Mexico, 90% of the population has a mobile phone, mobile broadband is present at 79%, 3G coverage has reached 97% of the population. Online safety is better than other countries at 62.9 and content and services scored a local relevance of 69.9.
ARGENTINA
It has 126% mobile penetration, 100% are online through mobile broadband and 95% through 3G, with low security levels (40.7). Content and services available online rated 74.6 in terms of local relevance.
BRAZIL
It registers a mobile telephone penetration of 96%. 86% have mobile broadband and 95% have 3G coverage, with a relatively low online safety index (57.7). Content and services with a 73.6.
Uruguay, unlike other Latin American countries, presents a greater opportunity for the implementation of SEO strategies in Uruguay due to its high presence on mobile phones, which could work very well if strategies are implemented that are also adapted to mobile SEO, where mobile devices play An important paper.
We will soon understand Google’s presence for Latin American Internet users.
GOOGLE IN LATIN AMERICA
Google was founded in 1998 by two professionals who graduated from Stanford University and today has a gigantic global share.
Until January 2021, it was considered the main search engine, used by 85.86% on desktop computers worldwide, its closest competitors are Bing with a market share of 84%, followed by Yahoo! with 2.76%, the Chinese Baidu and the Russian Yandex with 0.55% and 0.59% respectively.
In South America by February 2021 it already had 97.52% of online searches.
And when it comes to online searches, Google enjoys a true global monopoly, occupying 95.06% of the market.
PEOPLE ALSO ASK
Google introduced “People Also Ask” (PAA) in 2015, this feature offers alternative questions related to the search topic on the SERP (Search Engine Results Page).
Internet users receive a large number of questions answered immediately, often without clicking on any secondary sites.
Clicking on a PAA will bring up more results – the list of questions and answers is endless.
ZERO CLICK SEARCH
In this search method, Google chooses the “best answer” to appear at the top of the SERP.
Google has become more of a search engine than a response engine, and today the focus of SEO is exclusively on how to optimize websites to ensure they appear in the first search results.
SEARCH BEHAVIOR OF LATIN AMERICANS
An investigation carried out by Toluna insights, carried out with more than three thousand Latin Americans to understand their reactions to search results without clicking, and these were the findings.
In the six countries analyzed (Argentina, Brazil, Chile, Colombia, Mexico and Peru), more than 41% accepted the first answer that appeared on their screen and did not click further. Argentina had the highest acceptance rate for zero-click information, with 47% saying they were satisfied with the automatically generated information and did not need to dig deeper.
21% of respondents across the region noted that they tend to click on links below information, just to verify; while 24% explained that they clicked for more information. In turn, 6.5% of those consulted throughout the region said that they never accept the response generated by Google and, of this group, Chileans (with 12%) are the least likely to accept Google’s automatic responses. .
SEARCH PATTERNS IN LATIN AMERICA
Search patterns and decision-making processes vary depending on the cost of the item being searched.
In most cases, more than 40% of Latin Americans never click beyond the first page of results, and 18% only look at the first three results (not including ads).
In the case of Peruvians, 21% were more likely to consider only the first three results, compared to 15% of Chileans, 19% of Brazilians, Colombians and Argentines, respectively, and 17% of Mexicans .
58% of Latin Americans said they only look at options on the first three pages, while 35% look further when making such financial investments.
TRUST
Colombia stood out as the country where users place the greatest trust in the content of websites, with 90%, where 37% say they “trust” and 53% say they “completely trust” what they see on the site when you make an online purchase. 60% of Peruvians “completely trust” the company’s pages, while 29% say they “trust” the content. In Mexico, 88% say they “trust” or “completely trust” the official site (37% and 51% respectively), while in Brazil trust is also high, with 48% trusting and 38% saying completely trust what companies post online. 9% are indifferent to this issue throughout the region and only 4.3% on average say they distrust in some way the content published by the company.
ESSENTIAL ELEMENTS TO EFFECTIVELY DEVELOP SEO IN LATIN AMERICA
The investment needed in SEO for any business will largely depend on the size of the business and the activity they plan to engage in.
Market research is essential so that the user experience teams, the content teams and the SEO teams can know the user, so each team will have different tactics to do the research and be able to carry out SEO strategies in Latin America , as well as SEO Uruguay .
When focusing specifically on web positioning, there are various elements that must be handled correctly to offer an effective SEO service, among which the services offered by Online Design and Optimization stand out.
- on-page SEO
- Programming
- Keyword selection
- Meta tags
- Responsive UX Design
- page speed
- Metric analysis
- Content creation
- off-page SEO
- Link building strategies
LEARN ABOUT THE BEST STRATEGIES WITH ONLINE DESIGN AND OPTIMIZATION
Each of these work together to achieve a symbiotic collaboration of strategies so that the objective of achieving organic positioning on the web is met.
Get the best SEO positioning Uruguay thanks to our 11 years of experience that have led us to be the best SEO company in Latin America, we invite you to learn about our packages and services that we have for your website and brand. Our SEO specialist will be in charge of optimally carrying out the strategies for your company and achieving its position among the first results on the web.
Contact one of our consultants by phone from anywhere in the Mexican Republic at (800) 890 3864 or write to us in our online chat from anywhere on the continent. We also have offices in Colombia, Peru, USA, Costa Rica, Argentina and Chile to provide you with the best service.