The set of SEO strategies allow web pages to position themselves organically, that is, without the need for payments, within the first places when performing a search on the web. These strategies have evolved over time, updates and the behaviors of internet users. SEO 2022 then has a new way of carrying out these strategies to optimize visits and the popularity of web pages in these new virtual times and digital users.
2022 was a year of drastic changes for Google, as well as for SEO strategies and operation. Several sets of user performance analysis metrics have been implemented, responsible for analyzing the speed and response time of users on the page. Likewise, the way cookies work has completely changed, so that the interests of common groups are analyzed, where their preferences are included and advertising strategies on Google are focused.
10 CURRENT SEO TRENDS
For the correct execution of SEO strategies today, it is necessary to analyze the trends that are being implemented every day, so that we are updated in our research processes and implementation of strategies for clients. At Online Design and Optimization we are always up to date with new trends in the virtual world, we understand the environment we focus on and with this we manage to always keep our clients updated to provide a good SEO service.
1. IMPORTANCE OF USER EXPERIENCE
Currently, the primary focus is on good user experience in digital media (UX/User experience). This acceptable experience for the user also includes elements such as the design for different devices, from full screens, mobile devices, tablets, etc., adapting to the user so that a good presentation can be guaranteed and the user’s navigation in the site is efficient. website. User Satisfaction is an extremely important factor, including everything from the design, the ease, to the speed of the website.
2.ARTIFICIAL INTELLIGENCE AS A KEY
Artificial intelligence has radically changed the way people interact with online content. The algorithm shows us the products and services to which we pay prior attention, allowing us to see our favorites in the searches we carry out, and thus facilitate the navigation we carry out on the web. Search engines promise to improve the user experience. Internet users must be motivated by creating useful and well-crafted content to facilitate their digital interaction.
3. VOICE SEARCHES
Thanks to new advances in technology such as Voice Assistants; For example, Google, Siri, Alexa, Echo and Google home, there is a large increase in the average number of voice searches, whether direct from assistants or in web search engines. This great change in behavior and search habits requires companies to adapt their campaigns to short phrases, use of keywords, and add a more conversational tone in textual ads.
4. FULL MOBILE INDEX
Every website must be designed and adapted with all its elements and necessary information for the various platforms and mobile devices. It is estimated that almost 73% of Internet users will access only through their mobile devices by 2025. This is why SEO 2022 strategies must direct their projects to be able to adapt to these new Internet interaction trends. digital users in their web browsing experience.
5. AUDIOVISUAL CONTENTS
Implementing the use of videos in strategies is very effective for today’s SEO . Thus, the strategic use of the names and descriptions of the video channels must be optimized, providing relevant information to users, using keywords as a basis for carrying out good SEO strategies, and can work appropriately and effectively. Users are currently looking for content where they can, through a dynamic way, obtain information of interest to them, therein lies the importance of creating audiovisual content in 2022.
6. USE OF SECONDARY KEYWORDS
Secondary keywords are equally important as primary keywords. With their proper use, organization and consistency in the syntax of the words, searches and optimization of the results can encompass the correct SEO strategies to position the website. organically, based on the writing of the informative content on the page. In this way, it is concluded that the creation of good content using secondary keywords can correctly position the page in search engines.
7. DRIVE TRAFFIC TO THE PAGE
The optimal positioning of web pages does not guarantee their traffic and impact on users, so it is recommended, in addition to the use of SEO strategies, we must also implement another type of metric for analysis, such as CTR or click rate. in the links. So with this data we can work with the meta tags, titles and descriptions of the site. Adding the strategies of Google Ads and Facebook Ads to guarantee good SEO.
8. THE LENGTH OF THE CONTENT MATTERS
Several studies have confirmed that long content attracts more organic traffic than shorter content. This is due to the reading time that the user spends on the website, which allows Google to classify it within the sites, as a relevant page with a higher search rating. The quality of the texts is extremely important for good positioning, this is how it is determined if a page has useful content.
9. USE OF LOCAL SEO
Local SEO has gained great popularity especially in searches to make purchases of any type of local product or service, such as ecommerce. One of the SEO 2022 trends is the creation of localized content on the results pages, better known by the acronym SERP, in this strategy keywords that include localized content must be used well, for this it is important to have elements located in case of being a global brand.
10. INDEXING OF WEB PAGES
Indexing web pages in Google has been a basic process for carrying out SEO for some time now, which consists of using Google Search Console to request the indexing of Google pages and verify that all its preparation is correct to attach all its content. and materials that make up the same page and thus achieve correct positioning using this series of indexing processes.
ADVANTAGES OF SEO 2022
SEO COMPARED TO GOOGLE ADS ADS
Both marketing strategies, such as SEO and SEM, have the same objective of guaranteeing the positioning of websites within the first search results, although the difference is that SEO does not use paid advertising methods, but rather It is completely organic, ensuring the positioning of the pages in the first results, so that digital users place their trust and thus increase the profitability and sales of the products.
WEBSITE POSITIONING TIME
In order to have optimal performance in SEO strategies in a short period of time, you need to follow the guidelines dictated by Google such as White Hat, which reward you with good positioning if followed properly. The algorithms are constantly updated so you must stay up to date with changes, although it is difficult but not impossible to do.
PRESENCE ON GOOGLE AND OTHER SEARCH ENGINES
Google is the most used search engine in the world, the experience we have in Online Design and Optimization of 11 years allows us to know the operation and performance of Google’s algorithms, which are also linked to other search engines such as Yahoo! , Bing, Ask, etc. Having the opportunity to index the results directly to the first pages of search engines, gaining traffic for free and providing confidence to the consumer.
IMPLEMENT SEO STRATEGIES FOR YOUR BUSINESS
The optimization of web pages, along with their good preparation, from the mother code, structure, speed, design, good user experience and content creation, and in general the implementation of SEO 2022 results in a good image of the company, and in turn creates user satisfaction and consequently their long-term loyalty. This investment in SEO brings increased sales and profitability to businesses.
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