Reputation Management

Currently, the Internet is the best means of dissemination for all types of brands or services, from a restaurant, an industry, a beauty salon, a doctor to large transnational brands, who have also been involved in reputation crises. online, therefore having an adequate strategy is essential, even if their services are not provided through the Internet, like doctors, who today are faced with more informed patients, who research their illnesses, the medications they prescribe, the consultation prices and the reputation of specialists.

On the web we all have a voice and we can express our opinions very easily, whether through social networks, on our personal profiles, in discussion forums or on portals created for fraudulent services. These negative comments have great weight on the Internet, since they have an unlimited presence of time, they are usually the first search results and it is very difficult to eliminate them. There have even been cases in which brands have to change their name, company name and address so as not to be associated with the scandal caused by misunderstandings or negative opinions.

Reputation is one of the most important aspects for people, brands and companies, and in the digital age it becomes even more important, since every action carried out on the web can be recorded and be very difficult to eliminate, especially the results. negative ones, which weigh more and are more difficult to eliminate.

Therefore, it is essential to maintain a healthy online reputation of our brand, product, service or person, and it is very important to prevent negative comments from appearing in the first search results of search engines like Google; However, as we can imagine, maintaining this reputation involves exhausting work, especially due to the ease of users leaving comments on social networks, forums, opinion sites, even in negative notes on blogs or news pages.

It is neither necessary nor advisable to wait until a reputation crisis occurs to act; it is best to maintain an adequate reputation management strategy , such as the one we carry out at Online Optimization, which consists of:

• SMM (Social Media Marketing). The management of social networks is essential for reputation, but this must be managed by experts to have a strategic approach, in which in addition to the posting of content specially designed for the social networks recommended for each client (companies, industries, public figures , doctors, etc.), opinions, especially negative ones, are also answered immediately. It is important that a social media expert follow up on these complaints to avoid falling into practices such as attacking complainants, blocking people who complain, ignoring negative comments, etc.; It is recommended to immediately attend to users, make them feel that they are important and solve their cases, since this will give us a better image and greater credibility with other potential clients. Nowadays, With the new digital promotion strategies, it is essential to consider social networks, as they are one of the great ways by which we can not only offer a product or service to a specific group, but also maintain a more constant communication relationship. with them. Well, social networks are a kind of massive word of mouth. Users will not only recommend brands if they purchase their product, but they will also rate the way they interact with their audience; This aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands. 
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• since they are one of the great ways by which we can not only offer a product or a service to a specific group, but also maintain a more constant communication relationship with them. Well, social networks are a kind of massive word of mouth. Users will not only recommend brands if they purchase their product, but they will also rate the way they interact with their audience; This aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands. since they are one of the great ways by which we can not only offer a product or a service to a specific group, but also maintain a more constant communication relationship with them. Well, social networks are a kind of massive word of mouth. Users will not only recommend brands if they purchase their product, but they will also rate the way they interact with their audience; This aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands. Users will not only recommend brands if they purchase their product, but they will also rate the way they interact with their audience; This aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands. Users will not only recommend brands if they purchase their product, but they will also rate the way they interact with their audience; This aspirational part of social networks is a very interesting aspect that we experts can take advantage of both to manage the image and to position brands.
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• Corporate image management. As in everything, there is no better action than prevention: not waiting for criticism or complaints to occur, providing quality service at all times. This is essential to be able to gain a good image and reputation, and to maintain it, since sometimes we can see that the same previous clients or other users who have tried the products, services or know the person in question, come to their defense, and this speaks very well of the brands.
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• It is not enough to have a website, optimize it and update it, analysis is also essential; This analysis can and should come both from the same website and from external sites that link or mention the brand, and for this, digital tools that only experts know how to use can be used to monitor places where the brand is spoken of negatively. brand. An example of this is complaints on complaint portals such as apestan.com, where it is important to act immediately and try to resolve the complaint.
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• Analysis of the competition. It is also important to know that many times the same competition launches devaluation campaigns, with negative comments to undermine those who have achieved adequate positioning and an image of excellence.
• Link Building. The link creation strategy is not only good for organic positioning, but for brands, since through it a better image can be created, for example by answering questions in thematic forums, or by sharing articles of interest in forums. , always checking that these sites are relevant, with good authority and that they really add value to the client.
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The different strategies that we have in Online Optimization to carry out  reputation management  are based on our experience and Know How , since we have realized that these are the best ways to achieve greater visibility in search engines, but above all to have a professional and appropriate image. Without a doubt, many agencies offer almost magical results in a very short period of time, however, professional web positioning is carried out with a lot of analysis work, very well designed strategies and testing which measures are giving us the best results. results.

Both web positioning and corporate image and brand reputation are today achieved through constant work carried out by professionals in various areas: writing, programming, digital marketing, web design, sales, virtual store management, link building, metrics analysis and social media marketing. If all these elements are combined in the appropriate way, changes in positioning can be achieved gradually, as well as in the generation of leads, attraction of organic traffic and the most desired: conversions; This is precisely what at Online Optimization we make available to our clients, a Know Howwhich encompasses a whole series of strategies to improve the reputation of our clients’ websites, not only for consumers or their regular clients, nor as an advertising strategy to achieve better positions within Google’s search algorithms, we We wear our clients’ shirts and work hand in hand with them to help them achieve success in the virtual world.

One of the reasons why we are so sure of being able to offer our clients such an  effective reputation management service  is because we work under White Hat methods , that is, a series of positioning strategies approved by Google, and that work organically. to avoid penalties for spam and other negative practices. In this way, by working with us, your page will reach higher levels of effectiveness and will gain better positions in the search engine.

At Online Optimization we offer the best online reputation management strategies, which will place our clients in privileged positions within the search ranking. And a single search can generate millions of results and generally users do not go beyond the first options or the first two pages, so those positions become the most coveted.

We invite you to contact one of our consultants for more information about this service, as well as to review our website and blog, or to make a personal appointment. When working with us you will be able to realize our great experience and professionalism, which has led us to be one of the most important SEO agencies nationwide.