In 2021, Costa Rica welcomed Diseño y Optimización Online, a company with more than 10 years of experience in the world of digital marketing with a presence in 7 countries and more than 15 cities, and positioned, according to Alexa, in the first 35,000 companies with the highest traffic worldwide.
After a year of great challenges worldwide, the country is betting heavily on the electronic market and reflects this in a 48% growth in online sales; This is why implementing a digital marketing plan in Costa Rica is a necessity for businessmen and entrepreneurs, who are in the constant search to position their businesses in the first places of the main search engines on the internet.
At Diseño y Optimización Online we understand and are committed to offering the best service and our great experience to support all those people who understand that the time has come to take their company to the next level.
There are different digital marketing strategies to appear on the precious first page of Google and we have the team of experts and the necessary know-how that guarantees that this is possible.
Being on page 1 of Google, whether paying for advertising ( ADS ) or organically, SEO ( Search Engine Optimization ), will not only allow you to achieve greater visibility, but you will improve sales and recognition of your brand; However, there is an important methodology that only successful companies apply to transform that traffic into LEAD and sales, with an automated follow-up process.
Furthermore, today many people primarily choose to make their purchases online, because it is faster, easier and more affordable, allowing the customer to benefit greatly. Likewise, it is an ideal space to learn information about the brand or other topics of interest, which will allow you to resolve doubts and encourage the individual to purchase implements or services offered on the website.
Having good visibility in digital media is a necessity for many companies today, mainly if they want to see positive results in the medium term and thus gain the trust of the target audience. Therefore, it is important that marketing strategies are implemented that facilitate obtaining organic traffic and increase brand recognition.
WHAT IS SEO POSITIONING?
To achieve web positioning in the different search engines, it is essential to have a highly qualified human team, which guarantees compliance with aspects ranging from: having robust knowledge of meta tag programming, doing a great analysis of keywords that are determined by what users are looking for in relation to each product or service, achieve a total cleaning of programming errors, comply with the creation of highly relevant, original and constant content and, additionally, know how and where to find links with a high page rank.
However, this is just the beginning, since in order to surpass the millions of competitors seeking to position themselves on the first page, it is essential to have higher quality traffic than the competition. This, together with the optimization achieved, will allow Google’s robots or spiders (Googlebot) to index your website in the highly desired first results.
THE BEST SEO AGENCY IN COSTA RICA
A correct SEO strategy will begin to achieve indexing results in the first 100 positions of Google from the third month, however, achieving the best scenario could take 3, 6, or even 12 months, since this depends on the millions of searches and the quality of the competition that is located on the first pages.
The optimization-online.com team provides you with all the advice that your website requires in web design and development, so that the visual impact is appropriate and complements the quality of your products or services, increasing the purchase desire of visitors. that arrive and converting them into clients.
YOUR DIGITAL MARKETING AGENCY IN COSTA RICA
We are experts in SEO (Search Engine Optimization) and SEM (Search Engine Marketing), so that with the right strategy and the right patience, you will ensure that your business, product or service achieves a presence with great authority on the web.
We understand the needs of the different market niches and we commit to each project as if it were our own, that is why we analyze it and propose the solution that really suits what your business occupies, to increase qualified traffic on your website and give you the opportunity to increase your sales.
Digital marketing is constantly updated and it is our duty and commitment to update ourselves with it, which is why we design a robust portfolio of services that will allow you to take your business to the next level.
At Online Design and Optimization we offer you the support of 9 departments that will guide you and provide support, creating the perfect alliance that ensures the growth of your company:
1. SEO (SEARCH ENGINE OPTIMIZATION)
It is the application of a set of strategies designed and used to optimize websites, with the aim of improving their organic or natural positioning in different search engines, such as Google, Yahoo! or Bing.
2. REGISTRATION IN DIRECTORIES
It is the strategy of creating accounts in different directories so that, through various sources, the public gets all the information regarding a company, product or service.
3. SMM (SOCIAL MEDIA MARKETING):
Also known as the social media strategy, very necessary today, since Google places great importance on the interaction of a website with its followers. It is through social networks that you connect and share information with thousands of people connected to the internet. Google views very favorably the popularity that a company has thanks to social networks, hence its importance in the correct management of these communication channels.
4. E-COMMERCE (ELECTRONIC COMMERCE)
In the same way as a physical store, the online store occupies an “establishment”, which in the digital world is the website, (for example www.mitiendaenlinea.com), they also require a “gallery” or “shelf”. », to display the available products; Both must be presented visually attractive and at a competitive price so that potential customers are motivated to complete the purchase.
5. CONTENT CREATION
For more than a decade, content has been considered the king of the internet, especially because search engines, like Google, pay close attention to the information found on web sites and platforms, since it is from the content that they users get the information and entertainment they were looking for. To achieve optimal performance of this strategy, everything comes from the appropriate choice of keywords to position.
6. METRICS.
At Online Optimization we attach great importance to objectively and frequently showing the progress that has been achieved in the strategies initially agreed upon in relation to the optimization of the website, which is why we rely on the Google Analytics tool to precisely offer our allies different reports to reveal in detail the optimization that the website has had.
7. EMAIL MARKETING
One of the most effective tools to attract traffic to a website, blog or online store is undoubtedly Email Marketing, because thanks to this strategy a direct relationship is maintained with followers that often translates into sales. There are different programs on the market that automate the sending of mass emails, however, it is very important to choose the correct program that allows the personalization of messages and to have experienced Digital Marketing specialists who know how to use these programs strategically.
8. LINK BUILDING
This SEO strategy in Costa Rica consists of other web platforms linking to the page that seeks to position itself in the first places on Google or some other search engine. In other words, an “inbound link” is a link that brings traffic to your own page from a different website.
9. GOOGLE ADS
Ads allows companies to create online advertising campaigns and display ads throughout the Google network, in its different types of campaigns, depending on specific objectives in order to help companies achieve their proposed goals.
ONLINE DESIGN AND OPTIMIZATION, THE BEST DIGITAL MARKETING AND SEO AGENCY IN COSTA RICA
We have a team of SEO experts, who know perfectly how search engines work, keeping up to date with the changes in the algorithms responsible for determining the ranking, so we are a great reliable option to bring to your website. to the first search results, generate quality traffic and, in general, a better user experience that translates into greater sales for our clients.
Contact one of our consultants by telephone from anywhere in the country at phone (506) 2505 5468 and fax (506) 2215 1674, in Costa Rica we are located in Guachipelín de Escazú, in front of Multiplaza, 800 m north, Edificio VMG, San José. Write to us in our online chat from anywhere on the continent. We have offices in Colombia, Peru, USA, Chile, Mexico and Argentina to provide you with the best service.