The year is about to end, and the behaviors of Internet users are not the same. SEO Panama is essential for all companies both in Panama and around the world to gain valuable positioning within web search engines.
SEO strategies have become the pillar to gain authority and relevance within search engines, such as the largest today, Google.
The passing of the years, as well as the implementation of new algorithms and changes in the behavior of users on the Internet, have led to new trends periodically appearing in organic positioning strategies: SEO.
Companies around the world must understand and adapt to these new trends in order to maintain or improve their positioning in search engines.
We are talking about a process of constant study and understanding of both Google’s algorithms and users, their interaction, tastes and preferences, which, despite not being easy, is a job of great dedication that any company can achieve if it he proposes it.
At Online Design and Optimization we are constantly studying these trends, based on changes in Google’s algorithm, as well as new user behaviors in the digital world. Our 11 years of experience have allowed us to understand how the Google search engine works, understanding its new updates to its algorithm, so that we can provide the best service, backed by our experience and knowledge in the field.
Below, we present the new trends that are coming to gain SEO positioning in 2023.
GOOGLE HELPFUL CONTENT
The arrival of the new Google algorithm, on August 25, 2022, has brought a series of considerable changes in the ranking parameters of the positioning of websites, based entirely on the user experience, based, as its name suggests indicates, in the useful contents.
The update was completed on September 9, and its first functionality will be to automatically identify content that seems of little value, with little added value or that is of no use to users who search.
Any content that is mostly considered to have little usefulness and relevance will be less likely to perform in search and it will be assumed that there is already existing content that does have value, so Google will not rate less useful content.
This content review is carried out automatically and periodically. Sites can eliminate content that is not useful and create new ones that comply with the parameters indicated by Google, in order to gain relevance and increase the position in the SERP, Google results page.
CONTENT AIMED AT PEOPLE
The objective of Helpful Content is to provide the best experience to users, through the execution of valuable content that is useful to them and, in addition to informing them, can satisfy their search needs.
Content creators, in addition to having the development of satisfactory content as a priority, rely on the strategies recommended by Google for SEO, to also optimize the content to have a favorable positioning in search engines.
Next, Google recommends asking yourself the following questions to create useful content:
- Do you have an existing or planned audience for your business or site who would find your content useful if they contacted you directly?
- Is your content clearly based on first-hand experiences and deep knowledge of these products (such as experience derived from having used a product or service, or visiting a place)?
- Does your site have a main goal or focus?
- After reading your content, will anyone feel like they’ve learned enough about a topic to achieve their goal?
- Will people who read your content feel like they had a satisfying experience?
- Are you taking into account our guidelines on major updates and product reviews?
If your answers to these questions were YES, then you are correctly creating content for your website. If not, we invite you to hire our SEO Panama service , in which we will make content creation the pillar of the organic positioning of your website.
BASED ON THE MAIN THEME OF THE SITE
For content to be useful, it must be well targeted to a specific audience, so that they are interested in it.
So Google recommends not leaving the main topic of the site, since by doing so you are not losing segmentation and the creation of content aimed at a specific audience.
To check the above, Google recommends asking this series of questions to find out if the content creation is effective for the audience you plan to target:
- Is the content primarily to appeal to search engine people, rather than being made for humans?
- Are you writing about things simply because they seem trendy and not because you would write about them differently for your current audience?
- Did you decide to enter a niche topic area without any real experience, but mainly because you thought you would get search traffic?
If your answers to these questions are YES, then you should reconsider creating content for your website.
DEMONSTRATE EXPERIENCE
Google wants the experience in the content to be verified, so all content created must be based on the real experience of the product or service that is being presented on the website.
Useful content is based on true experiences, comparing it with photos or original ideas, since, if the author does not have experience with what they are writing, then the content is not considered useful.
Additionally, Google presents the following questions to consider whether the content is relevant to the user:
- Does your content clearly demonstrate first-hand experience and deep knowledge (for example, experience that comes from having used a product or service or visited a place)?
- Are you mainly summarizing what others have to say without adding much value?
Provide sufficient answers to searchers’ questions.
INCLUDE ANSWERS TO SEARCH ENGINE QUESTIONS
Google understands that useful content is content that teaches people something or content that helps them perform a task, that answers their questions.
To do this, when writing content for users, all their questions must be addressed, providing the best answers that can resolve their concerns, for which they accessed the website.
Google recommends asking yourself the following questions to address this positioning parameter of its new update.
- After reading your content, will anyone walk away feeling like they've learned enough about a topic to help achieve their goal?
- Does your content leave readers feeling like they need to search again for better information from other sources?
- Are you writing for a particular word count because you heard or read that Google has a preferred word count? (No, he does not do it).
PROVIDE THE BEST USER EXPERIENCE
Google reminds content creators that what they are writing is aimed primarily at people, not search robots, so it seeks to think about the users’ reading experience.
A satisfactory reading experience involves the use of graphic elements such as photos and videos to complement reading.
This way, search engines will also be able to understand that in addition to textual content there are elements that complete the experience.
If your answer is YES to the following question, then you are doing it right.
- Will someone who reads your content walk away feeling like they had a satisfying experience?
FOLLOW GOOGLE PARAMETERS
Google is constantly changing and updating its algorithm, so you must stay up to date with these new regulations to guarantee the correct development of SEO strategies.
CONSIDER OUR GUIDE TO MAJOR UPDATES AND PRODUCT REVIEWS?
If your answer is YES, then you are already following Google’s advice, it is likely that your page is well positioned by creating useful content for Internet users.
Thanks to this new update of the search engines, adding the changes in the behavior of Internet users, this series of new trends have been presented when carrying out an effective SEO strategy in 2023.
Let’s look at the aspects that should be taken into account for this year in digital marketing.
SEO 2023
SEO or Search Engine Optimization (search engine optimization), which refers to the process to improve the visibility of a website in organic results, that is, naturally, without any type of payment having been made for positioning in the Web.
Unlike SEM, Search Engine Marketing, which does rely on Ads to gain positioning in search engines, that is, it works through a payment plan for positioning on the web.
But SEO, in addition to guaranteeing a 24/7 position, works through the attributes of authority and relevance, which we present below:
AUTHORITY
It is defined as the popularity of a website, since the more “points” a website has through referred links, the better it will be rated by search engines.
To gain authority, off-site SEO techniques are used, which are carried out outside the website, where link building strategies, link building, presence on social networks, as well as mentions in relevant media and click rates are carried out.
Within these strategies, it is worth mentioning the importance of differentiating between White Hat SEO strategies, which are considered correct for Google, and Black Hat SEO, which are the strategies designed by the search engine, since they are not considered ethical.
RELEVANCE
It can be defined as the correspondence when performing a specific search, which answers questions asked by the user. This relevance is gained by providing the best results to Internet users, based on the keywords with which they are searching.
On-site SEO strategies are aimed at the relevance of the site, through which content is created based on the keywords that bring the most traffic to the site, as well as guaranteeing a satisfactory user experience, through creating useful content, optimizing keywords, reducing loading time, etc.
Understanding this, let’s now see the importance of creating SEO strategies for any website of any company:
IMPORTANCE OF SEO IN 2023
No company can be left behind in the implementation of SEO strategies if it wants to be successful and join the new trends in digital marketing. Below, we show you the importance of applying SEO for your website.
1. INCREASE YOUR VISIBILITY
The objective of SEO is to position the website within the first search results, so, by doing so, the visibility of the site will increase by 1000%.
2. IMPROVE YOUR WEBSITE
The implementation of SEO strategies will not only position the site, but will provide a better experience, which will improve the website.
3. MAKE YOUR WEBSITE PROFITABLE
SEO strategies do not require any payment, other than the investment of a professional in the field, so that by making this long-term investment you can see the beneficial results in the income and profitability of the business.
4. GROW ON SOCIAL NETWORKS
By making direct links to the website through social networks, it is established that it is a professional site, which, together with social networks, can support its organic growth, based on trust and good experience on the part of users. users
5. PROVIDES TRUST AND CREDIBILITY TO USERS
When the website is located within the first search results, then users perceive it as an authority site, which in addition to being professional and trustworthy, provides information that users are looking for, so they are convinced to make a purchase or contract a service.
6. IT IS MEASURABLE AND OPTIMIZEABLE
It is possible to evaluate all the results of the implemented techniques, where you can analyze those that are working best and correct those that present areas of opportunity.
SEO TRENDS 2023
SEO is considered mostly efficient for marketers unlike PPC, pay per click, but SEO changes frequently so it is necessary to review changes in algorithms, since Google ranks the website according to more than 200 parameters.
PRIORITIZE USER EXPERIENCE
As mentioned previously, user experience is the key factor of the trends for 2023. Previously, sites could fill their content with keywords to gain positioning, but now Google has become very thorough when classifying sites.
It now focuses on prioritizing sites that provide good user experiences, resulting in fast and effective loading times, easy navigation, and relevant content.
INCREASE LOADING SPEED
The time it takes for the page to load is a key factor in analyzing the performance of a website and providing the best experience to users. It has been proven that users spend no more than 2.5 seconds waiting for a site to load.
CONTENT QUALITY IS AN IMPORTANT FACTOR
Google’s updates will increasingly focus on the creation of quality content, which must be rich in keywords, in addition to being informative and attractive.
CREATE A MOBILE-FRIENDLY WEBSITE
PERSONALIZED ATTENTION THROUGH CHATBOTS
SEO will move more towards personalization in the coming years, focusing on chatbots, which allow businesses to provide a more personalized service to their customers.
This trend is advancing and will continue to grow in popularity in future years.
These are some of the trends to apply SEO strategies Panama in 2023. At Online Optimization we have a team of SEO experts, who know perfectly how search engines work, keeping up to date with the changes in the algorithms responsible for determining ranking, so we are a great reliable option to bring your website to the first search results, generate quality traffic, and in general a better user experience that translates into greater sales for our clients.
We invite you to learn about our packages and services that we have for managing your social networks and creating your shopping cart. Contact one of our consultants by phone from anywhere in the Mexican Republic at (800) 890 3864 or write to us in our online chat from anywhere on the continent. We also have offices in Colombia, Peru, USA, Costa Rica, Argentina and Chile to provide you with the best service.